New Orleans, LA
July 25 – July 28, 2012
At Tales of the Cocktail 2012, Oxley Gin wanted to create buzz for its brand while communicating its innovative, cold distillation process. PASK Productions delivered this by creating the Fresh Fruit Edible Cocktail Truck.
We teamed up with one of New Orleans’ favorite cold treat trucks, MeltDown, and created five highly innovative, gin popsicles cocktails incuding chocolate lavender, lemon thyme, and apple elderflower.
Each day from 12PM to 2PM during Tales, the Oxley branded food truck popped up as a fresh fruit stand to serve guests these delicious edible cocktails.
The activation achieved the brand’s goals, as Oxley was named the most talked about gin on social media during Tales of the Cocktail 2012.