As part of the Legends of the Summer Tour 2013 and Magna Carter World Tour, D’USSE Cognac hosted a series of official after parties featuring Jay-Z.

Pask Productions conceptualized, created, and activated the customized tour kit for the after parties. Custom branded light boxes, five and 6 foot glowing branded pedestals, and promotional models transformed nightclubs in Chicago, Los Angeles, Miami, Las Vegas, Houston, Charlotte, Atlanta, and Washington D.C. bringing the D’USSE brand to life across the country.

Along with appearances by Jay-Z at each event, guests included Beyonce, Diddy, Kevin Durant, Lil Wayne, and Jermaine Dupri.

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