Guests were able to interact with the featured exhibits while creating their own Bombay Sapphire East Gin and Tonic Reimagined cocktail, complete with botanicals, homemade tonics, and fresh garnishes. The concept for the Bombay Sapphire House of Imagination Lounge was to make guests feel like they were inside a bottle of Bombay Sapphire, and speak to their wild imagination, as the room glowed blue and trees grew out of the bars. Indeed, this display truly raised the bar for transformational events.
The PASK team coordinated all of the Storyscapes Transmedia projects build-outs along with the bar and cocktail elements. PASK’s team also integrated the brand creatively into the event through lighting, decor, video projections, branded barware items, glassware, and the use of promotional models to tray pass the signature cocktails.