In 2017, Hennessy launched a unique national consumer education program that would allow guests to experience the brand’s essence from private residences in multiple markets across the US. The program heightened the senses of consumers by elevating their environment to exude the same luxury and sophistication the brand represents. The brand took over private homes to bring to life the true brand identity and set the stage for seminars that were created to educate them on the history of the brand and the art of making Hennessy cocktails.
SERVICESProgram/Tour Management, Event Management, Event Production
PROGRAM SCOPE
2017
65 events
Markets: New York, Los Angeles, Miami
201884 events
Markets: New York, Chicago, Miami
2019120 events
Markets: New York, Chicago, Miami