In 2017, Hennessy launched a unique national consumer education program that would allow guests to experience the brand’s essence from private residences in multiple markets across the US. The program heightened the senses of consumers by elevating their environment to exude the same luxury and sophistication the brand represents. The brand took over private homes to bring to life the true brand identity and set the stage for seminars that were created to educate them on the history of the brand and the art of making Hennessy cocktails.

SERVICESProgram/Tour Management, Event Management, Event Production

PROGRAM SCOPE

2017

65 events

Markets: New York, Los Angeles, Miami

201884 events

Markets: New York, Chicago, Miami

2019120 events

Markets: New York, Chicago, Miami

HENNESSY RESIDENCY