The Lucky Rice Festival captures the obsession with Asian food culture through large-scale feasts, festive dinners and gastronomic gatherings highlighting some of the top chefs, mixologists and restaurants in each marketing with a flair for Asian culture.
Since its inception in 2010, PASK created experiential events and tie-ins to support the title spirit partnership focused specifically around the launch of Bombay Sapphire East. Events were showcased across San Francisco, Loa Angeles, New York and Miami.
Sample Event - New York Grand Feast
Transforming the glamorous Mandarin Oriental Ballroom into an upscale Asian tasting extravaganza featuring paired bites with globally spirited Bombay Sapphire East cocktails
World Bazaar Pop Up - This exclusive brand build-out took guests on a journey to experience Bombay Sapphire East's internationally sourced botanicals.